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Last night I was watching T.V. and there was a TV commercial about a show named

Stand Parados

I know Stand in Spanish could mean "Parado/a/os/as" as a noun eg:

They are stand

could mean:

Están Parados

so Stand sounds like Están, so I think that's the reason why the show uses Stand instead of Están.

So what do you call this play on words?

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    They are stand no tiene sentido. They are standing significa Están de pie. En cuánto al título ese, se trata de comedia stand-up, o sea la que se hace delante de una audiencia contando anécdotas y a veces interactuando con ellos. Lo que habría que preguntar es qué pinta Parados en el título.
    – Peter Taylor
    Commented Sep 1, 2014 at 13:00
  • @PeterTaylor, If you edit that part the question it's hard to understand what the OP is trying to say, because standing is not similar to Están.
    – Rosenthal
    Commented Sep 1, 2014 at 17:56
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    @syrux, it's certainly hard to understand what OP is trying to say. Perhaps I haven't been explicit enough in what I'm trying to say, which is that I don't think there's much evidence for a play on words in the first place, so there's not much point in trying to classify it.
    – Peter Taylor
    Commented Sep 1, 2014 at 18:02
  • @PeterTaylor, agree
    – Rosenthal
    Commented Sep 1, 2014 at 19:37

2 Answers 2

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False cognate

False cognates are pairs of words in the same or different languages that are similar in form and pronunciation but have different roots and meaning.

Additional information:

  • Making some research I discovered that Wikipedia has a wrong definition of False Cognate (my definition was never extracted from Wkipedia).
  • My answer is only applicable if you compare the two words not the whole sentence (which is misspelled)
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Pun or paronomasia (in your case, with false friends words)

The pun, also called paronomasia, is a form of word play that suggests two or more meanings, by exploiting multiple meanings of words, or of similar-sounding words, for an intended humorous or rhetorical effect.

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