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I'm very much new to Spanish. I'm seeing exclamation and question marks are being placed on both the places, at the start and at the end of the sentence (the one at the start is upside down to the English one).
Intonation is different in English and Spanish.
Let's consider questions first. In English, the intonation of a declaration and a sentence are identical until you get to the last few words. At that point, the intonation rises for a question, and falls for a declaration. The question mark at the end of a sentence is sufficient to warn the person reading out loud to raise the intonation at the right time.
There is a particular form of questions in English that illustrate this intonation nicely. It's the form where a declaration has a negative question tacked on to the end of it. Example: "You went to the movies yesterday, didn't you?"
In Spanish, the intonation of a question can be different than it is for a declaration right from the beginning of the sentence. There could be a rise in intonation at the point of the main verb, with a lot of subordinate clauses to go before the end. In addition, two sentences that use excatly the same words can be a question in one case and a declaration in the other case. The only difference is the intonation.
Example: "¿Fuiste al cine ayer?" The first word of this sentence has to be intoned in the way that marks a question. The example isn't long enough to illustrate the problem, but you get the idea.
A person reading Spanish out loud needs to know that the sentence is a question right from the outset. Otherwise the intonation won't come out right, and the people listening to what is being read will not understand that it's a question. The upside down question mark meets this need. It's a need that doesn't exist in English, at least to the same degree.
The upside down exclamation mark is analogous, but I can't think of an exclamation that's long enough so that the final exclamation mark wouldn't do the job.
This is just a convention established in 1754 by the Spanish Academy of Language. More info here.
It's not important. It's absolutely mandatory in Spanish. Sometimes you will find only the last especially on the Internet, when texting, chatting, etc... but that's considered incorrect/vulgar Spanish. You won't find any newspaper article, book, etc... with that incorrect way of writing.
As I said before, just a convention started in 1754 that still remains.
Punctuation in the form of ¡, !, ¿, ? is the proper way to let the reader take tone and mood into their interpretation of the sentence, since it is clear at the very beginning.
Important yes, if you merely place the last one, what would be an exclamative sentence would not be as evident until the end.
If your concern is that it seems redundant, I should say it is very useful, especially in exclamative sentences. :)
The proper way to indicate an intonation is using "¿"/"¡" at the begin of the sentence, and "?"/"!" at the finish of it. But nowdays, with Internet and other languages influence, this is missing.
