I am watching the TV show Gran Hotel to help my Spanish. At one point one character says to someone they've just met
La gente solo va a Cantaloa a alojarse o trabajar en el Gran Hotel y tú no parece que puedas pagarte una habitación allí.
What is the "te" for at the end of "pagar"? It is already clear that the speaker is talking directly to someone because of the use of "tú" and the conjugation of "parecer" into the third person singular ("parece").