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I believe that "imperative" is the tense of the phrase. It's copy for a button inviting a user to "take action now".

I came up with:

Debe Actuar Ahora

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Ahora mismo is more affirmative than ahora.

If you are in Mexico, don't use "ahorita" because that would have the opposite effect. :)

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  • I haven't heard 'ahorita' before. Does it refer to a "little now", like within a small moment? I'd love to see some more about how it would have the opposite effect in Mexico. How so? – MikeiLL Jan 15 '19 at 21:37
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    You would think it would mean sooner, but for some reason in Mexico, it's the opposite. It means "in a little bit, not just right now. Please wait a little." – Karlomanio Jan 15 '19 at 21:39
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The sentence "Debe actuar ahora" (You must/have to act now) is in the present indicative, not in the imperative mood.

This would be the imperative mood: "Actúe ahora."

However, the effect of "Debe actuar ahora" is imperative. It sounds a bit less forceful than the imperative mood.

Instead of "ahora" or "ahora mismo", "ya" or "ya mismo" can also be used, which might sound slightly more urgent.

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