This evening, I stopped into a local magazine shop and picked up the most recent issue available of a magazine that appears to be targeting those concerned with the latest female fashion trends.

One of the taglines on the cover reads:


Lo que triunfará esta primavera

My questions involves the use of estrena. Of course, it is a tense of the verb estrenar, but it seems that the editors are using it as a way of saying something like Preview - What will triumph this Spring.

Is this correct? It just seems like it is the wrong person. To me, if they use estrenar in this context, why don't they use something like estrenamos?

  • Estrenar doesn't mean to preview, it means to show off (for the first time) ~ to premiere. May 13, 2017 at 3:23

1 Answer 1


The tagline means

Wear something new

because, as @guifa said in a comment, estrenar means to premiere. In the context of clothes, it means to wear something for the first time. Men can do it too. Suppose my son has been given a tie for his birthday, and is playing a concert the next day. I might ask him, as he's preparing his concert clothes,

¿Quieres estrenar la nueva corbata?

Also, if person A, wearing a new outfit, runs into a close friend, person B, who knows A well enough to notice that the outfit is new, then B might say, in an admiring voice,

¿Estás estrenando? ¡Guapo/a!

Are you wearing something new? Lovely!

In short, the magazine is encouraging its readers to go out and buy new clothes. The two taglines together are then, loosely:

Wear something new

What's hot for spring

They are two totally separate sentences (taglines).

(I like that word, tagline.)


Here is what the relevant part of the cover looked like:

Vanidades cover image

  • 1
    Fair enough. So the editors are using the imperative of estrenar to say, "Hey, reader! Show off the clothes that will triumph this Spring!"?
    – Blamettu
    May 13, 2017 at 3:59
  • @Blamettu - Yes. I'm sorry, I forgot to talk about the triumph part. I'll edit my answer. May 13, 2017 at 4:05
  • @blamettu maybe, or if there's a person on the cover, it may be third person singular, saying that they are showing off a collection May 13, 2017 at 20:59
  • 1
    @guifa - The magazine I am referring to is the April 2017 issue of Vanidades magazine.
    – Blamettu
    May 21, 2017 at 17:30
  • 1
    It is. I just remembered it wrong as I was typing. On mobile so I couldn't see comments and the image at the same time May 21, 2017 at 22:11

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